Playquip Toy Store

‘Playful minimalism’ were the two words used to describe the branding brief for Playquip. The logo is dissected so that it’s elements can be playfully mismatched, maneuvered, extracted or added – much like pieces in a puzzle! The selected typography is pared back to allow colour to be the playful element in the logo. Graphic backgrounds and icons have also been crafted to support this fun logo.