Pho Dzung Restaurant

Pho Dzung – a Vietnamese noodle shop that has been running for 30 years – were in desperate need for a modern update on their brand. For decades, patrons have lovingly called this restaurant “The Cow and Chicken Place” owing to it’s iconic logo. Based around the construction of the logo, graphic line drawing icons of some of the dishes served at the restaurant are used throughout to give the brand a youthful, modern feel. The branding colours adopted for this project feature fresh pops of yellow, herbaceous green and striking red –colours all too familiar with Vietnamese flavours of lemon, mint and chilli. A feast for the eyes.