Pepsi Bottling Ventures is the largest independent bottler in the US, producing some of the world’s most recognised consumer brands including Pepsi, Mountain Dew and Gatorade – just to name a few! The key objective in designing the new website for PBV was to improve user experience – with a focus on the recruitment experience. The interface follows a clean and simple layout that applies considered space for easy flow and navigation. Subtle use of PBV’s signature colour of midnight blues and scarlet red set strategically on neutral grey tones are employed to allow people-focused photography to spotlight. The end result delivers a refreshed experience that is user-friendly, intuitive, informative and showcases all the very best of Pepsi Bottling Ventures.
Website Design
A visual system was developed to effectively communicate the newly established PBV employer values. A confident identity of rounded graphics combined with bolded typography is employed to showcase a corporate, yet personable feel. A considered colour palette is applied to each value to leverage the emotive associations behind each colour. Electric blue to reflect security and trust. Golden yellow for quality, excellence and confidence. And bud green for growth and environmental and financial sustainability.
Employer Branding
e-Learning Module Design
The visual language developed to represent the values, purpose and audience for DEIB at PBV, stems from the idea of harnessing collective strength for shared growth & positivity. The circle is used as the key graphical element to draw on themes of community, connectivity and dynamism – a trusting bond. The brand is a portrayal of the way in which diversity is celebrated at PBV – in a creative, engaging way that aims to enhance the employee experience.
DEIB Brand Identity Design
Digital & Print Assets
