For their annual national conference to be held in Darwin, the team at AAPM were after a visual identity that encapsulates the essence of the Northern Territory’s diverse and distinctive landscape. Celebrating the fusion of tropical vibrancy of the NT coastline with the rich colours and unique forms of the local enironment, the visual language for the conference incorporates iconic elements such as red earth, lush rainforest greenery, turquoise water and the tropical hues of Minil Beach at sunset.