Committed to holistic wellness, evidence-based treatments, and personlised care for the wider community, the brand identity for Richmond Health & Wellness is a reflection of the practices principles & core values. It’s logo is the cornerstone of the brand, featuring a spine and tissue aligned, symbolising unity and harmony. The two elements of the logo reflect the two key services the practice offer; the spine representing chiropractic care, and tissue for myotherapy. The colour palette was carefully considered and chosen to align with the practic’s ethos – where serene blues communicate trust and warm comforting hues of orange exude energy. Together, these elements evoke wellness & balance to deliver a brand that resonates with patients and fosters lasting relationships.